Sabtu, 25 Desember 2010

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Metamorphosis (futa on female), by Adrian Adams

Rachel is finding her body going through some strange changes. Not only is there a suspicious swelling at her crotch, but her thoughts seem to be returning to sex at an alarming rate, especially when around her sexy best friend, Melanie. If she didn't know better she'd think she was turning into a teenage boy. What could be the cause of her new body and desires? And more importantly, what is she going to do about it?

This story contains explicit depictions of futanari on female sex.

  • Sales Rank: #1045400 in eBooks
  • Published on: 2014-02-06
  • Released on: 2014-02-06
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Interesting setups, good action, needs descriptiveness
By Sylvia Storm
This has an interesting angle to the genre, with a transformation angle I found enjoyable. The heat-level was good, but I wanted more in the area of description and setup to the scenes.Recommended for fans of the genre, but more general erotica readers may find a couple faults. Not bad though, and an interesting take. Beautiful cover too! Full in-depth review over on my blog.

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Jumat, 17 Desember 2010

[F339.Ebook] PDF Download Downtown: Its Rise and Fall, 1880-1950, by Robert M. Fogelson

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Downtown: Its Rise and Fall, 1880-1950, by Robert M. Fogelson

Written by one of this country's foremost urban historians, Downtown is the first history of what was once viewed as the heart of the American city. It tells the fascinating story of how downtown, and the way Americans thought about it, changed over time. By showing how businessmen and property owners worked to promote the well-being of downtown, even at the expense of other parts of the city, it also gives a riveting account of spatial politics in urban America. Drawing on a wide array of contemporary sources, Robert M. Fogelson brings downtown to life, first as the business district, then as the central business district, and finally as just another business district. His book vividly recreates the long-forgotten battles over subways and skyscrapers in the late nineteenth and early twentieth centuries. And it provides a fresh, often startling perspective on elevated highways, parking bans, urban redevelopment, and other controversial issues. This groundbreaking book will be a revelation to scholars, city planners, policymakers, and general readers interested in American cities and American history.

  • Sales Rank: #546346 in eBooks
  • Published on: 2001-09-10
  • Released on: 2001-09-10
  • Format: Kindle eBook
  • Number of items: 1

From Library Journal
One of the nation's leading urban historians, Fogelson (urban studies, MIT; The Fragmented Metropolis: Los Angeles, 1850-1930) examines the history of the American city center, from a position of business and commercial dominance in 1880 to one of obsolescence in the mid-20th century. Drawing on his comprehensive research, Fogelson presents a detailed portrayal of downtown's fragmented reaction to residential dispersal, the decentralization of business, traffic congestion, the Depression, and want of vision by downtown's leaders and advocates. He tracks controversial and conflicting public policy debates over rapid transit systems, limited building heights, zoning, traffic regulations, and public parking, which highlight uncoordinated and shortsighted attempts to reshape a once-dominant central city. Fogelson concludes with the perceptive and perhaps rueful observation that downtown's decline in the first half of the 20th century was mostly the result of an American vision of "bourgeois utopia," a nation of suburbs, which brought the beginning of urban sprawl. A superbly thorough analysis of the causes of inner-city blight, congestion, and economic decline in mid-20th century urban America, this is essential reading for American historians and an excellent addition to academic and urban libraries. John E. Hodgkins, Yarmouth, ME
Copyright 2001 Reed Business Information, Inc.

From Booklist
Most U.S. cities have a downtown, historically the business, commercial, and entertainment hub of a city, to which many flock each day to work, shop, and play. In the words of the pop song, "the lights are much brighter there," where "you can forget all your troubles, forget all your care." Recently, downtown has been forgotten, but is the decline of downtown areas really a recent phenomenon? Fogelson--long interested in how downtowns have been shaped and have attracted people, businesses, traffic, and crime--argues that they have been doomed from the beginning of their existence. The American phenomenon of suburban sprawl has been occurring since American cities were founded. The decline of downtown areas was actually completed in the 1950s, though they have begun to reemerge once again as centers of activity. Projecting his enthusiasm for the subject in this very well researched history of America's downtown experience, Fogelson creates extremely engaging reading for those interested in the history of cities and urban experience. Michael Spinella
Copyright © American Library Association. All rights reserved

Review
"Superlative ... exceedingly provocative as well as informative ... makes a vital contribution to the study of American life."

"A stimulating new history of a long-neglected subject."

Winner of the 2001 Lewis Mumford Prize for Best Book in American City and Regional Planning History

"Superlative . . . exceedingly provocative as well as informative . . . makes a vital contribution to the study of American life."

Most helpful customer reviews

8 of 8 people found the following review helpful.
a story of unintended consequences
By Michael Lewyn
Much of this book describes downtown in its early years of decline (1920-50): as cars and highways mushrooomed, shopping begin to move outside downtown. The solutions to this state of affairs were completely counterproductive: downtown business interests assumed that downtown's problem was too much congestion rather than too little, and so fought for a downtown overrun with parking lots and highways. For example, an official of one downtown business group in Los Angeles wrote in 1940 that freeways "will go a long way in solving the traffic problems and consequently make the trip to downtown Los Angeles pleasant for customers and productive for downtown merchants and office tenants alike, and thereby recentralize businesses and offices in a compact area." (p. 274).

The result: even more suburban sprawl as suburbanites took advantage of easier commutes to move further out, and an even deader downtown as highways and parking lots took the place of shops and offices.

Why did downtown boosters make this mistake? Because in downtown's heyday at the start of the century, downtown really was immensely congested; due to the difficulties of intracity travel, nearly all business was downtown. So like generals fighting the last war, downtown boosters were fixated on the congested downtown of 1900, and trying to apply 1900 solutions to the far less lively downtowns of the late 20th century.

7 of 7 people found the following review helpful.
An Unexamined Journey
By Thomas Allman
This massive undertaking certainly fulfills its primary function of assembling, in one place, the various threads of intellectual discourse about the American central business district before 1950. It fills an interesting void in the literature by examining the details of why central business districts in American cities went from virtually uniform vitality in the 1920s to a post-war situaton where the signs of decline were everywhere to be seen. The writing is somewhat tedious, however, perhaps because the same points are made over and over again from different angles and from different urban areas. The author does a brilliant job of tracing the influence of a wide variety of attempted urban paneceas, ranging from highways and elevated railroads to removal of "blight." By concentrating on details (only Chicago, for instance, has consistently banned on-street parking in the downtown area), the reader is forced to examine individual issues, not maga-trends. One can only admire the scholarship and devotion to accuracy that went into the writing. My reservation about this book stems from the fact that the author eschews any analysis of the implications of his observations. He comments, for example, that the future of downtown rests upon individual residential choices and seemingly rejects the hope that intervention, in the form of government or privately financed sports facilities, convention centers, etc. will in the long run have much effect. However, the reader is left to wonder what the view of the author is on such issues as growth boundries, light rail, tax abatements, historic preservation, etc. - or even whether the author believes that the future of the central business district matters very much at all. It would have been a much more satisfying experience for me if each chapter or perhaps an endnote had pulled back from the natural reluctance of the historian to look into the future. In the end, the reader is left to undertake that task alone which, I suspect, is what the author had in mind all along.

6 of 6 people found the following review helpful.
Fascinating--definitely recommended
By A Customer
This is a wonderful book; it is comprehensively researched and offers a detailed history of why US downtowns developed and declined. Anybody who is interested in urban planning and downtown revitalization should read this to see why downtowns were successful for so many years and why they fell; for example, a current trend is to revitalize downtowns by attracting more residents, but 19th century downtowns developed by pushing out residents in favor of commercial growth. I couldn't put this book down; it's absolutely compelling and I would highly recommend it.

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Kamis, 16 Desember 2010

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KSP Scripting 1, by Mike Novy

KSP Scripting 1, Understanding and Developing NI Kontakt Scripts, Mike Novy, 1st Edition------------------- This manual is aimed at Kontakt 4 users and describes the Kontakt Script Processor (KSP) in a step-by-step manner. The first section provides all important elements of the sampler script language and consolidates the material learned by means of accompanying examples and figures. Additional applications supplement knowledge and provide new ideas for your own scripts. The KSP Guide in the book also contains a comprehensive script reference with many examples for ease of reference and understanding. Book contents: Introduction and application, Basics of KSP scripting, Elements of KSP scripts (callbacks, variables, data types, conditions, ...), Graphic adaptation of Kontakt instruments, Real applications: Creating your own control elements, changing icons and backgrounds, release samples, alternating samples, step sequencer, arpeggiator, articulation switching, KSP Guide with over 190 pages, Quick reference for effect parameters. -------------------

  • Sales Rank: #2193330 in Books
  • Published on: 2010-02-24
  • Original language: English
  • Dimensions: 8.27" h x .75" w x 5.83" l, .95 pounds
  • Binding: Paperback
  • 362 pages
Features
  • ISBN13: 9783839150511
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Most helpful customer reviews

1 of 1 people found the following review helpful.
Making a Kontakt library or instrument? This is absolutely essential.
By B. Jordan
I have no idea why there's a girl in bed wearing no pants on the cover of this book, but it's funny when my friends grab it and flip through the pages to find a reference guide to an obscure scripting language for a software sampler.

So here's the thing. The book isn't exactly fun to read. Nothing really jumps out as special, and compared to beginners books on C++, Java, etc. where the bar is a bit higher for instruction method, it's very mediocre. But that doesn't matter, because you should be grateful that someone actually took the time to write a programming guide for KSP. Heck, if it were in a different language, it would still be better than your other options, misguided forums or Youtube.

So thank you Mike Novy for doing one of the many things that Native Instruments should have done, but decided to leave their customers hanging instead.

The book itself is going to be a bit of a curve if you've never stepped a toe into programming, but if you're an intuitive person, you should be able to get everything out of it that it intends to give. If you doubt your intuition, it might be wise to pick up a small basic programming book that explains how us humans speak to our machines.

Regardless, after a cover to cover and a bit of referencing, you'll be able to make a very nice, professional looking Kontakt instrument.

0 of 0 people found the following review helpful.
comprehensive guide on KSP
By HUDÁK JÁN JAHU MASTER-HUDÁK
Thank you Mike for comprehensive introduction to KSP scripting.
It is dedicated for Beginner-to-Intermediate programming level.
There are couple of grammatical and typographic mistakes, but careful reader will notice them...
Because there is nothing else regarding the subject, its the best book available there.
Jan

0 of 0 people found the following review helpful.
A must-have for beginner KSP developers
By J Xuereb
This book does a great job at tackling the vast world of Kontakt scripting and providing an easy and intuitive approach towards KSP development. Audio enthusiasts and professionals that are familiar with programming (or at least have the will to try and experiment) should definitely give this book a try.

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Sustainocene: Managing the Anthrosphere for Sustainability in the Anthropocene Epoch is a book about the new age of the Sustainocene that must evolve if humans are to thrive, or even to exist, in the new age that is upon us in which human influences are dominant in determining the state of Planet Earth. The term Sustainocene is commonly attributed to statements made in a public lecture entitled “From Anthropocene to Sustainocene. Challenges and Opportunities” presented by Bryan Furnass at the Australian National University on March 21, 2012, in which the author made the point that a radical change in direction must be made in the rapidly developing Anthropocene that is causing grievous harm to the Earth system, and especially its fragile biosphere, to a new epoch designed by humans for maximum sustainability and called the Sustainocene. Chapter 1, “The Sustainocene and Survival of Humankind,” begins with a discussion of how humans are modifying Earth and its systems in ways not seen before. The chapter gives the evidence that the development of a new Anthropocene Epoch in which human influences dominate in determining conditions on Earth is well underway and that it must be guided by humans in a manner such that it becomes a Sustainocene epoch designed and managed by humans for preserving Earth in a livable condition. As its title implies, Chapter 2, “The Earth System and the Five Spheres of the Environment,” describes the earth as a complex system composed of five highly interrelated spheres, the atmosphere, the hydrosphere, the geosphere, the biosphere, and the anthrosphere. Cycles of matter are very important in the Earth system and are discussed in this chapter along with an illustration of the very important carbon cycle. Chapter 3, “The Environmental Chemistry of the Earth System” defines environmental chemistry and the manner in which chemical processes occur in the Earth System. It discusses the environmental chemistry of the atmosphere, hydrosphere, geosphere, biosphere, and anthrosphere. The chapter includes a definition, description, and illustration of the Earth System, a term used to describe the interacting processes that determine the state and dynamics of Planet Earth. Chapter 4, “Transitioning to the Sustainocene: Proactive Management of the Anthrosphere to the Benefit of Planet Earth,” is the core of the book. It defines human impact on the planet as a product of population, affluence, and consumptive technology. Recognition is given to the fact that not all technology is bad and that there are technologies that not only place a relatively lighter burden on the Earth system, but may even be a positive influence for the benefit of Earth. Separate sections are presented upon sustaining each of the five spheres of the environment. Chapter 5, “Abundant Sustainable Energy: The Key to the Sustainocene,” discusses the importance of abundant energy that is renewable and does not place an undue burden on the Earth system in transitioning to the new Sustainocene Epoch. The chapter begins with a discussion of how for most of their time on earth humans relied upon the sun for energy including especially the sunlight captured as biomass energy by way of photosynthesis. It describes the era ongoing today in which fossil fuels became the major source of energy used by humans, and how it will be necessary to transition away from reliance on fossil fuels and back to the sun again. Specific topics discussed in this chapter are fossil fuels in the Sustainocene; nuclear energy in the Sustainocene; geothermal energy; solar energy; elemental hydrogen from water for energy storage, utilization, conversion and transfer; wind power; waterpower; biomass energy including an overview of biofuels in their resources; and conversion of biomass to other fuels.

  • Sales Rank: #2044184 in eBooks
  • Published on: 2013-12-17
  • Released on: 2013-12-17
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Alex Godoy Faundez
Perfect to understand what's the mean "Sustainocene"

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials), by Geoff

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

  • Sales Rank: #7762 in Books
  • Brand: Brand: HarperBusiness
  • Published on: 2014-01-28
  • Released on: 2014-01-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .65" w x 5.31" l, .47 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

From the Inside Flap
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle - which begins with innovators and moves to early adopters, early majority, late majority, and laggards - there is a vast chasm between the early adopters and the early majority.  While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.  The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. 

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.  He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

From the Back Cover
Praise for Previous Editions of Crossing the Chasm:

"Crossing the Chasm truly addresses the subtleties of high-tech marketing.  We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys

"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process.  In venture capital, chasm management is a widely used boardroom tool for emerging technology companies.  It works!"
- Joe Schoendorf, executive partner, Accel Partners

"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade.  If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group

About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Great update to the original
By graham
Having bought the original in the late 90's I was interested to see how the book had been updated. The new example companies are perfectly chosen and the core message of the book remains the same, I am not sure if there is a better marketing book out there that describes the issues a startup company goes through defining and creating a market and then trying to take it mainstream. Classic text, comprehensively and intelligently updated.

3 of 3 people found the following review helpful.
Read it twice
By Dave Stagner
When I was reading this book the first time, I commented on twitter about how great it was. A friend said I should turn around and read it again when I was finished, as I wouldn't get it all the first time. And I did, and he was right.

This is my new measure for quality books... books you read twice. This one should be read twice.

1 of 1 people found the following review helpful.
Relevant insights into start-up growth and challenges
By Christopher S. Stanford
Too often the glamorous hype of the media has distorted the realities of a technical startup. This book elucidates how growth transpires in a startup so that a founder has a better chance of navigating through the chasms and creating a prosperous business.

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Rabu, 15 Desember 2010

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The Singing Fool, by Hubert Dail

  • Sales Rank: #7909379 in Books
  • Published on: 1929
  • Binding: Hardcover
  • 218 pages

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How to Write Better Resumes, by Gene Corwin, Gary Grappo, Adele Lewis, Gene Corwin

More than half a million job seekers turn to this classic guide to write better resumes. It has been updated and revised to satisfy the needs of today's candidates. Readers now get more than 150 resumes covering an array of careers, with variants reflecting all career stages. All resume types and formats are covered, with a wealth of word-processing formatting solutions. In addition, there are expert tips on how to conduct a successful job search, compose dynamite cover letters, and ace any interview.

  • Sales Rank: #5840170 in Books
  • Published on: 2003-09-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .60" w x 8.40" l, 1.52 pounds
  • Binding: Paperback
  • 272 pages

About the Author

Gene Corwin is president of Career Blazers Resume Service.

Gary Joseph Grappo is a bestselling author and respected business journalist.

Adele Lewis is the founder and a past president of Career Blazers.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A great resource for helping you through the job search
By A Customer
Everyone I talk to that's finding a new job or interviewing for a career change, I give them this book. It is a great reference with practicle examples that help you through the steps of landing the job. Why re-invent the wheel?. Get this book and alot of your work is already done. Now taylor it to your style and you're off and running to get the job you want. Highly recommended for your personal library.

8 of 8 people found the following review helpful.
Read this book and give a great first impression
By A Customer
After reading this book I re-formated my resume. When your searching for a job and only have the newspaper as a resource, mose businesses receive hundreds of resumes. I received callbacks from 95% of employers I sent my resume to and during the interviews I was appraised on how my resume was one that stuck out in the crowd. I got the job I wanted because I made a great first impression with my RESUME

1 of 3 people found the following review helpful.
I wish I bought this sooner!
By A Customer
I followed Gary's advice in the GET THE JOB YOU WANT IN THIRTY DAYS, and then bought this one! Within thirty days I was hired and promoted! You shouldn't buy one book without the other!
The most help I ever had!

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The International Whisky Guide 2016 introduces you to a fascinating new approach for reviewing whiskies. In it you will find a complete review of all the whiskies blind tasted by the tasting panel during the 2015 International Whisky Competition. This tasting panel is comprised of ten professional tasters from the wine and spirits industry as well as whisky experts. Whiskies should not be judged based on personal preferences but on their structure and style. It is unjustifiable that some whiskies get poor ratings in certain reviews and are not revisited as their aroma and flavour profiles change from one production batch to another. It is the International Whisky Competition's belief that every whisky should be granted a proper tasting session as well as be reviewed using a structured and proven methodology. In doing so, we have taken the "personal preference" element out of our whisky reviews and simplified the tasting descriptors so that the consumer can better relate to them. So sit back and let this book be your guide for discovering the ever changing world of whiskies.

  • Sales Rank: #2816694 in Books
  • Published on: 2016
  • Binding: Paperback
  • 170 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
The one book whisky lovers should get !
By Killer
Several reasons any whisky lovers should get this book.

1st: Simple and straight to the point. The whiskies are described using simple vocabulary which make it very easy to follow.

2nd: Images. I love the fact that each whisky listed has a color photo of the actual bottle. This is going to be very helpful when I will be looking for it on the shelf at a store.

3rd: Distillery information. Gives you contact info as well as a short “bio” of the distillery and other whiskies produced.

4th: The Glossary. A complete glossary of whisky terms was added at the end of the book. Very convenient.

5th: The format. Small enough to take with you on your travels or to the store.

I hope they make an app of this book. That would be awesome.

2 of 2 people found the following review helpful.
My new reference!
By Paul-André Lemieux
Fresh reviews. Clear information. Non-biased scores. Great resource to discover new and rare whiskys from around the world. I like that all tastings are done blind by an expert panel, not just one person with tastes not similar to yours. This guide can even be used to plan a tasting trip of distilleries with contact info and tasting room hours. Will buy future editions for sure.

0 of 0 people found the following review helpful.
Good guide for any whiskey fan, beginner or seasoned.
By Ann Jensen
I got this book a few days ago, and had some time to read through it. It is pricey for a paperback, which is why I would give it a 4.5. Yet, the size is perfect for me to take to the store, and use as a guide. The guide is simple to use and I was impressed by the simplicity of the whiskey reviews, as well as the fact that all the reviews are current. Best part is that each review has a picture of the exact bottle, so it makes it easier for me to look for it or show the salesman what I am looking for. I understand the reasoning behind the tasting methodology used. It makes sense to classify the aromas/flavors from most prominent to least...
This makes a perfect gift, so I am definitely purchasing more for friends and family as birthdays and Christmas gifts.

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  • Published on: 2013-07-31
  • Binding: Paperback

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So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love, by Cal Newport

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.

Not only is the cliché flawed - pre-existing passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping.

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.

In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you", Cal Newport's clearly written manifesto is mandatory listening for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.

So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.

  • Sales Rank: #1385 in Audible
  • Published on: 2012-09-18
  • Format: Unabridged
  • Original language: English
  • Running time: 388 minutes

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424 of 441 people found the following review helpful.
Don't ignore this book
By J. F. Malcolm
I've been following Cal Newport's ideas for a while now, so when I learned that he was coming out with a book, I pre-ordered it from Amazon. I was not disappointed. If you have a child or know someone in college who is trying to figure out what to do with their life, or even if you're north of fifty and still wonder what you'll be when you grow up, then this book is for you. So Good They Can't Ignore You, is so good that you shouldn't ignore it.

The central premise that sets this book apart from so much life advice that is out on the market is that following your passion is terrible advice. There are two main reasons for this: first, very few people at a young age know enough about life to choose something to be really passionate about, and even if they do, they are bound to be wrong. If Steve Jobs had followed his early passion, maybe he would have made a dent in the universe as a Buddhist monk.

Second, while most people would love to have a job that allows them to be creative, make an impact on the world, and have control over how they choose to spend their time, jobs like that are rare and valuable, and the only way to get something valuable is to offer something in return. And the only way to be in a position to do that is to master a difficult skill. Passion doesn't waive the laws of economics, and if it's not difficult it won't be rare. The book cites the example of Julia, who quit a secure job in advertising to pursue her passion of teaching yoga. Armed with a 4-week course, she quit her job, began teaching, and one year later was on food stamps. Here's a hint: if a four-week course is enough to allow you to set up shop, do you think you might have a little competition?

Taking the economic model a step further, the book argues that you must develop career capital, which comprises skills, relationships and a body of work. The long and arduous process of building your capital also opens up your options and refines your own understanding of what you really like to do and what you can be good at.

Newport offers the craftsman mindset in place of the passion mindset. The passion mindset asks what the world can offer you in terms of fulfillment and fun; the craftsman mindset forces you to look inside and ask what you can offer the world. You have to create value to get value, and that takes time and deliberate practice. It's the only way to get so good that they can't ignore you. The nice benefit is that rather than being good at something because you love it, you love doing something because you've gotten good at it. (Note the similarity to Carol Dweck's growth mindset.)

What's the little idea? Another idea that Newport challenges is the common advice that you should have a big idea--set a big hairy audacious goal for your life and then work backward from it. The master plan approach certainly works for some people, but how many people do you know who have actually lived their lives that way? Instead, you should work forward from where you are, taking small steps that expand your capabilities and build up your career capital. In this way, more options and possibilities open up. Newport compares career discoveries to scientific discoveries, most of which occur in what's called the "adjacent possible", or just on the other side of the cutting edge of current knowledge.

The book is well-written. Newport emulates Malcolm Gladwell's technique of telling individual stories to illustrate the main point in each chapter. In addition, the arc of the stories follows a master story thread through the book, so that you feel like you are brought along on his quest to figure it all out.
Here comes the part I did not like about the book, and I would not devote so much space to it if the author were not an MIT PhD, just beginning his career as an assistant professor of computer science.

The methodology in the book is suspect in two ways. While its stories are the book's great strength, the plural of anecdote is not data, and it's surprising how little hard data we're given. I certainly buy in because it makes sense and it matches my own life experience, but someone with a more skeptical point of view may be a tougher sell.

In at least one case, where he does use a peer-reviewed study for support, he overstates the case. Citing a paper by Amy Wrzesniewski, he states that the happiest, most passionate employees are not those who followed their passion into a position, but those who stayed around long enough to be good at what they do. If you read the actual paper, you won't find that conclusion, and in fact the author stresses that the sample size of 24 is too small to draw any firm conclusions.

That said, I strongly recommend this book to just about anyone, regardless of where you are in your career.

328 of 357 people found the following review helpful.
Decent points, very poorly argued
By J Lord
The basic premise of this book is thought-provoking and very relevant to so many of us struggling through career decisions. The primary point which Newport gets across is unambiguously true: finding a "passion" before setting off in your career is extremely difficult, and perhaps even counterproductive. Developing a very solid set of skills which are somewhat rare and valuable is the only way to position oneself into a meaningful job with any sort of autonomy and humanity. This is essential, especially in the competitive world we live in. And competency itself is related to self-satisfaction—perhaps even moreso than any intrinsic interests we might have. Good points.

However, the book falls flat in almost every other aspect, from the explanations, to the real-world examples, to the relevancy for the vast majority of professional laborers sitting in cubicles today. This is not surprising given Newport's background in prestige and academics, and the quite unorthodox path he's taken. This issue follows through the entire book with example after example of people and their careers that can only be characterized as esoteric and extreme. The hyper-successful individuals he profiles as examples of people happy with their careers are starkly contrasted by the obvious hubris of those he interviews who are not. There is no middle ground, which is, unfortunately, the vast majority of us, who are neither ridiculously foolhardy nor overachievers to the extreme.

This book and its author smacks of the Tim Ferriss-style cure-all self-help trash which is all born out of an unrigorous, hyped-up, TED Talk-syle, fast-food intellectualism which is so tempting to consume in the blogging age. Beware of the hype, remember this book was written in less than 6 months, work hard, and find a job you don't hate for Christ's sake.

114 of 122 people found the following review helpful.
What abou the rest of us?
By bluedragon
First, I will say that this is an excellent book. In a world of so many different ways to make a living, this is a fresh new path to follow. It really is good advice. Just because people love doing things doesn't mean that people will pay you for it. The trick is to get really good at something and then people will come to you. Essentially, when people come to you, you are negotiating from a position of power and you can set whatever terms will make you happy. You not a morning person? Say you'll work from 12-8. Don't like Tuesdays? Take that day off. It all boils down to having control over your own life. It's the same idea about an encyclopedia vs Wikipedia. The more successful one is the one where anyone can add anything anytime they wanted. They're not even being paid, they just really want to add an article about mustard at 3am.

However, I started getting an elitist feel from the book about halfway through, and it's the reason I gave it only 3 stars. The people he talks about in his book are those buisness/computer people who: A)Know how to start and run a business, B)Can work from home (all they need is a computer), and/or C)have a skill that makes hundreds if not thousands of dollars an hour. Not to mention, most of them have PhD's. One person he talks about started a music company, sold it for 22 million, donated all the money, globe trotted for a few years, then started another freakin' company. Would this book be worth something to a nurse? A teacher? A police officer? Or are these people who have followed their "passion" and this book is just for a select number of people who's highly paid skills are transferable?

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